Have you ever wondered why some people always seem to nail the first impression? What it really means to build a personal brand? Whether we like it or not, image matters—how others perceive us can have a huge impact on our lives, especially when it comes to our careers. In this workshop, Chi Otsuka will teach you to harness the power of image and self-branding to meet your personal and professional goals. You’ll walk away with a better understanding of the basic psychology behind image, why it’s so important for our careers, and how to improve your personal brand.